Loyola University, a Jesuit liberal arts school, invited us to rethink the traditional junior search piece. Instead of conventional admissions materials, we created a three-part newsprint series delivered one chapter at a time—exploring the student, the university and the kind of person the world needs now. Grounded in research into prospective students’ values and aspirations, the piece leans poetic and conceptual rather than informational. Each page reads like a standalone poster, designed to surprise, provoke and invite reflection.
CD: Jason Kernevich