PAFA, the oldest art school and museum in the U.S., needed a visual identity that honored its history while feeling contemporary and progressive. We developed a refined wordmark, inspired by Bodoni and historic architectural elements, and a flexible graphic system that extends across marketing collateral, signage and wayfinding. The new identity amplifies the PAFA acronym, giving the institution clarity and presence on campus and beyond, including a life-size logo sculpture at Lenfest Plaza, bridging its storied past with a bold, modern expression.
CD: Jason Kernevich
Photography: Jason Varney