Philadelphia Orchestra — Ksenia Agres

Hey.

I’m Ksenia. Nice to meet you. I’m a designer, illustrator and art director based in Philadelphia. My experience spans both boutique design studios and in-house tech companies. I’ve led rebrands for institutions like The Philadelphia Orchestra and the Pennsylvania Academy of the Fine Arts and shaped smaller projects for brands like Figma. In my free time, I bake canelés. They sound like cannolis, but they’re far more nuanced — and that difference matters.

With 125 years of history, Philadelphia Orchestra wanted to break down barriers and make exceptional musicianship accessible to everyone. We designed a new logo and flexible visual identity that balances legacy and modernity, power and precision, excellence and approachability. The work captures the insight “exceptional is for everyone,” creating a cohesive system that invites audiences in, modernizes the brand and celebrates the Orchestra’s 125th season with clarity and warmth across all touchpoints.

CD: Rachael Silverbauer
Writer: Hala Maher
Animation: Jay Keeree

Created for the 2025–26 season and the Orchestra’s 125th anniversary, this brochure became the first expression of the new identity to the world. The cover leads with bold typography, confident and unapologetic. Inside, no two spreads are alike; each page carries its own rhythm and composition. A baton element appears throughout: sometimes graphic, sometimes structural, occasionally transforming into a utility, guiding the reader the way a conductor guides the orchestra.