Primal Supply Meats — Ksenia Agres

Hey.

I’m Ksenia. Nice to meet you. I’m a designer, illustrator and art director based in Philadelphia. My experience spans both boutique design studios and in-house tech companies. I’ve led rebrands for institutions like The Philadelphia Orchestra and the Pennsylvania Academy of the Fine Arts and shaped smaller projects for brands like Figma. In my free time, I bake canelés. They sound like cannolis, but they’re far more nuanced — and that difference matters.

A cornerstone for restaurant kitchens and home cooks alike, Primal Supply expanded into home delivery and a subscription-based Butcher’s Club during 2020. As they began sourcing pasture-raised meats directly from local farmers for weekly pickup across Philadelphia, We refreshed the overall brand identity and developed a dedicated system and packaging for the subscription program. The work extended into art direction and photography, creating a look and voice that felt honest, essential, and rooted in community during a pivotal moment.
CD: Jason Kernevich
Photography: Jason Varney