280 Group had evolved, but their brand no longer reflected their leadership in product management training and consulting. We led a full rebrand — naming, positioning, visual identity and system design. The new logo draws from product workflow diagrams, forming a structured “P” that signals clarity and process. A bold, distinctive color palette and refined typography set them apart in a crowded space, while a distinctive illustrative layer adds texture and depth to the system. The result is a brand that feels sharp, confident and built for modern product teams.
CD: Tim Gough, Brendan Quinn
Writer: Hala Maher