Queens had the outcomes, reputation, and location to lead, but their story wasn’t breaking through. We translated a renewed positioning into a cohesive brand rollout designed to drive enrollment. Beginning with high-impact recruitment materials and a new digital presence, we developed an integrated visual system that carried consistently across campus, mail, email and online channels, including a collaborative beer can design with a local brewery. The result is a unified brand presence that reflects the ambition of the university and a record-breaking incoming class to match.
CD: Stephen Penning
Writers: Kris Blake, Hala Maher
To reinforce the connection between Queens and the Queen City, the viewbook was designed with a newsprint-inspired approach, giving it a tactile, city-rooted feel.