RSPR is Qatar’s first ethics-based, sustainable athleisure brand, using recycled plastic bottles and Microban antimicrobial fabric to reduce waste and washes. I led the visual identity, designing a refined logotype and typographic system that balances elegance, flexibility and athletic energy. The iconography highlights the number of recycled bottles per garment, drawing inspiration from fiber, material, and running tracks. Earthy garment tones are complemented by a vibrant orange accent, creating a system that communicates sustainability, movement and vitality across all touchpoints.
CD: Stephen Penning
Photography: Mike Mielcarz