Termoli is a hidden gem on Italy’s Adriatic coast, rich with history, seaside culture and modern life. We developed a visual identity inspired by the town itself, from the Castello Svevo to the Adriatic waves, using a stripe motif, custom typography, and abstract illustrations that reveal themselves over time. The color palette, typography and logo balance medieval roots with contemporary design, creating flexible applications across signage, activations, transportation, brochures and merch. The brand celebrates Termoli’s charm and discovery, inviting residents and visitors alike to explore this “unreal place.”
Writer: Hala Maher